If you are operating an online store, one of the significant challenges is to make people know about your online presence. So, how do you get traffic to your online store?
There are several efforts and mechanism to have people get to your online store. Some of these strategies come at a cost, but the best free option is the utilization of Search Engine Optimization (SEO).
SEO aims basically making your online store rank high in search engine results. Ranking high means that when a user is looking for a product in your specific area of sales, your site appears on the first page of Google the search engine the client is using.
You can do SEO by self or outsource to a Keen web design company.
How does this SEO and search engine ranking happen?
There are various optimization techniques that you should do to pull traffic. Have a look.
Create a Store blog
The nature of search engines especially Google is that they do like new content on the internet.
Therefore, creating a blog and updating it consistently is essential for your online visibility.
When writing your blogs, include the relevant keywords in order to help sell the products your store is offering.
Create a relevant domain name
Domain names are relevant to SEO. Consider purchasing it from a keen web design company.
In coming up with a name, be creative but ensure that the name relates to what your store is selling.
Remember the whole idea is to help to promote the accessibility of your online store.
Search engine results will always display contents with high use of essential web design elements known as keywords in certain areas of the search.
For you to get the right keywords for your online store, perform a thorough keyword research.
First, you need to know what potential clients are likely searching for online.
You can get this information from community sites such as Quora and Reddit. Also check the related keyword suggestions that appear below your typed keyword on the first page.
The best keywords mix short and long phases.
Google keyword planner can also help you generate valuable keywords.
Assign keywords to different pages in a realistic manner. The details should flow even after keyword inclusion.
It’s also important to ensure that your pages don’t get to compete against themselves on SERPs.
Search engines such as Google give sites accessible on mobile platforms higher rankings.
In any case, more than 80% of people search for products from their mobile devices.
Therefore, optimize your online store to make it mobile responsive and dynamic.
Again, you can do it yourself or contract a keen web design company
Add Alt text
The online store will mostly have the graphical images of products on sale. However, search engines only read textual data.
So, if you use graphical data, you must make it accessible to a search engine. The inclusion of al-text can be the solution here.
Indeed, alt-text is one of the most essential web design elements in helping search engines to index your product images.
Add exceptional Meta tags for each category of product
Meta tags are page description texts that only appear on the underlying code. The content description by Meta, another essential web design elements, is accessed by a search engine as it hunts for requested data.
Ensure that your Meta tags are specific to each product category.
Ensure the sitemap.xml to Google search console is included
The addition of a sitemap is essential to easy indexing of your online store. Typically, after you add new information, Google will index it within 48-72 hours.
Adding and updating your sitemap in Google webmaster tools guarantees continued re-indexing and more visibility.
Create relevant descriptions
Every product on offer in your online shop requires a relevant description. In most cases, people tend to need a conviction before purchasing a product.
For this reason, it’s advisable to explain your product.
But remember; the description has to remain relevant and not just wordy phrases.